Whole Foods, the world's leading natural and organic foods supermarket, created the Whole Trade Guarantee, a buying program that brings together a set of strict criteria for products from developing countries to ensure:
- exceptional product quality,
- more money for producers,
- better wages and working conditions for workers,
- sound environmental production practices that promote biodiversity, and
- support of poverty eradication via donating one percent of product sales to the Whole Planet Foundation™
